Customer Success Stories





Fibre connectivity


Newtown Saint Boswells, Scotland

Company size

50+ employees

Our client

M247 provide SoConnect with a white label fibre service enabling SoConnect to build their own brand and market the strong USP of short lead times as their own.

The challenge

M247 offer white labelled, on-net leased line with unbeatable lead times of 35-45 working days as opposed to the standard 65-95 days. Like many, SoConnect know that lead times are usually one of the most important factors when choosing a fibre supplier. However it is not just the impressive lead times that appeal to SoConnect, it is also M247’s passion for service delivery and the genuine reassurance that the M247 team are always there to support clients.

This high level of service was particularly important to SoConnect as they are based in Scotland and therefore cannot physically attend situations at short notice.

Key points

  • SIP solution to replace the outdated ISDN circuits
  • White label fibre service
  • Up to 10Gbps

"Where M247 is on-net for London postcodes it is always a no brainer to use them as their lead times are outstanding. M247 go over and above what is expected and as a result we have total confidence in our relationship with them."

Gary Puddick Sales and operations manager

Our solution

M247 were chosen as the new provider based on their experience and track record of eradicating the type of challenges that Money Advice Group were facing. M247 were able to provide a fast and reliable SIP solution to replace the outdated ISDN circuits, delivering an extra resilient and diverse connection using both wireless and fibre circuits. Furthermore M247’s responsive support model and robust platform could accommodate Money Advice Group’s unique set up; assisting in creating local SIP trunks between their phone system and contact centre software, which in turn reduced costs of ISDN lines on both systems.



As part of the successful M247 partner programme, resellers are further supported by a plethora of options to ensure they gain new business and then have the tools to deliver outstanding service in their own right. M247 keeps up-to-date with industry developments allowing resellers to benefit too. For example when the connection voucher scheme was running, M247 signed up early to the promotion so they were pre-approved and greatly supported SoConnect on securing new business through this promotional vehicle ahead of their competitors. Thanks to the amazing fibre install lead times, SoConnect have seen a big increase in new business since partnering with M247 as they now have a very clear and strong USP.


However it is not just the impressive lead times that have helped SoConnect increase their market share in a lucrative market miles away from their base. As M247 specialise in London fibre, they are able to offer very competitive prices. The M247 sales team continue to work closely with SoConnect to secure new tenders and are commercially flexible when needed to enable SoConnect to win even more business.


Since M247 provide SoConnect with a white label fibre service there needs to be strong trust between the two companies as SoConnect have their own reputation at stake. SoConnect find M247 very easy to work with compared to other suppliers and they will always do everything in their power to get things done. Puddick adds “M247 go over and above what is expected and as a result we have total confidence in our relationship with them.

"M247 go over and above what is expected and as a result we have total confidence in our relationship with them.”

Gary Puddick Sales and Operations Manager

The Result

As a result of great lead times, competitive pricing and continuous customer support, SoConnect have expanded their footprint in central London and have increased their London client base by 15% over the past 18 months. Working with M247 gives them access to a new network with fast delivery and the back office support they need to build and sustain their base with confidence.


SoConnect provide innovative business communications solutions with their range of cloud-based, Ethernet and traditional onsite voice and data services. SoConnect aim to be the most cost-effective communications provider while offering dependable, reliable customer service and support. M247 Fibre Network Fibre Leased Lines throughout London and the UK M247 offers fibre optic Internet leased line connections and private Ethernet networks up to 10Gbps in London and nationally. The M247 dark fibre network covers a wide area of central London and the City allowing us to serve customers from local points of presence and to provide co-location in London data centres. The capacity and reliability of the M247 network is backed by a team of local engineers focused exclusively on business customers. M247 offers the best channel pricing and outstanding service, including dedicated account management. More organisations are joining the M247 network on a daily basis making M247 London’s fastest growing network.

Sales: 0808 253 6500

Support: 0161 822 2580

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