When thinking about moving to the Cloud, businesses are often deciding between one of the big three cloud platforms, Amazon Web Services (AWS) vs Microsoft Azure vs Google Cloud.

To help you identify which provider would work best for your business, here’s a quick comparison guide.


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AWS Vs Azure Vs Google Cloud


AWS is the most established of the three, having a five-year head start compared to its competitors. It offers a comprehensive network of worldwide data centres and a wide range of services, including over 200 managed services. It also offers scalability and comprehensive security features, as well as a pay-as-you-go pricing model.

AWS, however, can be complex and overwhelming for new users due to the large number of services and options available. This complexity can make it difficult to navigate and find exactly what you need. Additionally, some users report that the pricing structure for certain services can be confusing, making it difficult to predict and manage costs.


Microsoft Azure

Azure is known for its strong integration with other Microsoft products and services, such as Active Directory and Office 365. It also has a strong focus on artificial intelligence (AI) and machine learning (ML) services. Azure’s language processing and sentiment analysis tools analyse customer feedback across various channels and gain insights into customer satisfaction levels. This information can then be used to improve customer service processes to increase customer experience and satisfaction. Azure is, therefore, a good choice for businesses that are looking to incorporate these technologies into their operations.

With strong security features and compliance certifications, it’s an obvious choice for organisations that have complex governance needs. Azure is the stand-out choice for businesses that are already using Microsoft products and services. Teams will already be used to the interface, making the barrier to entry significantly lower.


Google Cloud Platform

GCP, like Azure, is known for its strong focus on AI and ML services. It also has a strong focus on data analytics and big data services, making it a good choice for businesses that need to process and analyse large amounts of data. GCP also offers a pay-as-you-go pricing model and strong security features. But compared to AWS and Azure, GCP is relatively new, so has fewer services and features available than the other two providers.

Additionally, GCP’s market share is significantly smaller than AWS and Azure, and often a larger market share can equate to more flexibility for customers. For example, a cloud provider with a larger market share may have a wider range of third-party services and solutions available, as well as a more established ecosystem of partners and integrators to draw on. It can also indicate that a cloud provider has more resources available to invest in the development of new services and features, which can lead to greater flexibility for customers. Therefore, GCP having a smaller market share could be a drawback for companies that want to avoid vendor lock-in, and have a broad choice of third party services or cloud providers.


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AWS vs Azure vs Google Cloud: Key takeaways

And there you have it, a quick comparison of AWS vs Azure Vs Google Cloud.

AWS is the most established of the three, with a wide range of services and a pay-as-you-go pricing model. Azure is known for its strong integration with other Microsoft products and a focus on AI and ML services. GCP, on the other hand, focuses on AI, ML and data analytics services. All three providers have strong security features and compliance certifications.

Regardless of which cloud platform you prefer, it’s not about what you choose, but how your business uses it. In order to maximise your usage, it’s best to work with a cloud service provider. This will not only allow you to make the most of your investment, but they can create bespoke cloud computing infrastructure that is specifically based on your business and intent.

A third party cloud service provider can enhance your cloud system by offering additional services such as data backup and recovery, disaster recovery, security and compliance solutions, and managed services for cloud infrastructure. They can also provide expertise and experience with different cloud platforms, such as Amazon Web Services, Microsoft Azure, and Google Cloud Platform, to help optimise your cloud system for performance and cost efficiency.

Additionally, a third party provider can help with migrating workloads to the Cloud, and provide ongoing support and maintenance to ensure smooth operation of your cloud system.

Similarly, with the uncertainty of rising costs, it can be daunting for small and medium-sized businesses to rely on a single provider that may increase prices unexpectedly. 


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