Adscore is a global, advertising verification provider specialising in using AI functionality to improve online advertising performance, thereby delivering greater ROI for their clients marketing campaigns. Their mission is to detect web traffic that is organically generated, categorising traffic as either human, proxy, low quality (obsolete device and/or browser) or bots. Using this information, they can offer a highly scalable, continuously improving system, which improves clients results in real-time.
Bespoke designed 6 layer redundancy
As a global business, Adscore required a solution which could support this reach. M247 proposed to build 3 dedicated POP’s across different continents (America, Europe and Asia) in order to help Adscore split traffic across a wider network range. This bespoke solution offered 6 layers of redundancy over 2+ suppliers between 3 locations therefore providing heightened levels of redundancy and failover.
“After experiencing 3 outages in close proximity over AWS public cloud, we didn’t want to suffer the same impact in downtime again. So, we began to look for alternative solutions to guarantee quality of service to our customers. M247 offered a highly robust, resilient solution which enabled us to split traffic over 3 continents to protect our network traffic and maintain uptime.”Tomasz K, Adscore CEO
Analyse traffic close to source and maintain 100% uptime globally
The ability to act and react in real-time means Adscore require traffic to be analysed as close as possible to the source within 150ms. This enables immediate decisions to be taken to ensure their clients results are optimised and fraud detection measures are implemented.
Furthermore with traffic flowing across the Adscore network 24/7 and millions of impressions being served hourly, a 100% uptime of the network is crucial as any downtime results in loss of revenue both directly and indirectly to Adscore and their customers. The key challenge for M247 was how to ensure redundancy over the Adscore network.
Delivered within 3 months across 3 continent
M247 implemented a 3 site Infrastructure as a Service (IaaS) solution in order to host the 400+ servers, which were split between NYC, London and Singapore. As M247 were already the incumbent provider of an MPLS network this enabled the interconnection between the sites to be delivered over 3 suppliers. With each supplier having a dual feed and redundant network connection, M247 was then able to create 6 layers of independent redundancy by using its infrastructure and its Tier 1 partners infrastructure. While all POPs are handled in a Tier 3 data centre and all services are dual feed, M247 installed additional UPS in the racks to ensure that in an unlikely event of a power failure in the DC, servers would maintain power and uninterrupted service for 30 minutes.
Fully redundant solution with security overlay
M247 deployed a fully redundant, no Single Point of Failure connection to meet Adscore expectations of 100% uptime, over 3 continents. Delivered across 400+ servers, 6 switches, 18 MPLS connections, in NYC, London and Singapore M247 have been responsible for the uptime, maintenances, upgrades and ongoing security of the Adscore network. In order to ensure the security solution implemented, M247 also created a private network between the 3 locations which was later extended to the customer office in Dubai.
Today, thanks to M247 design and implementation, Adscore have a maintained 100% uptime on a robust infrastructure, allowing them focus on their intelligence software development rather than worrying about the IT infrastructure.
Your global technology partner for growth
Supporting over 10,000 customers across 110 countries worldwide. We help accelerate growth through smarter cloud technology thinking, faster connectivity and stronger infrastructure solutions.
With an aim to ensure technological innovation remains forefront of mind, our agile approach enables customers to make the best choice available designed to suit their needs and budget. Backed by the reassurance of stronger faster connections delivered through one of the most extensive internet exchange footprint in the world. Whether you’re facing the complexity of multiple sites and a growing network, dealing with the technology demands of growing workloads or offering increasingly flexible workspace, striving to stay one step ahead of emerging security threats, global expansion plans or another growth challenge, we’ll always have the answers to show you the way forward.
Our promise is that we’ll keep the complex simple and always be honest and transparent with you – so we’re ready to join you on your journey – not as a passenger, but as a partner you can trust to help you shape your technology future.
“Since migrating to a fully managed service through M247 in 2017, it has felt like a massive burden has been lifted from the Adscore team. We have been able to step away from the intricacies of the network and its management to focus on improving our AI product and infrastructure safe in the knowledge the M247 team have everything covered.”Tomasz K, Adscore CEO